competitive effectiveness

This course is one of the core requirements for Villanova School of Business majors. I took "CE" my sophomore year in the spring and it was my first marketing and management focused class. I absolutely loved it! 

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The entire class is center around a marketing case involving a major national brand; mine was IKEA. Each team is randomly assigned and you begin spending copious amounts of time with your team members. We developed a plan to execute a marketing prompt regarding Back to School Shoppers for IKEA. Each member is assigned a role, I was Director of Human Resources as well as Marketing Director. I was then selected by my teammates at the end of the course to present our presentation to IKEA executives.

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